Non-Profit Organizations Gain Visibility and Funding On just hit an Alexa Traffic Rank of #7,907 in the US

Tax-exempt, nonprofit corporations and associations have a new tool in their arsenal for increasing the visibility and raising funds for their projects and organizations.

1,000 Non-Profit Organizations and Organizations will benefit directly.

Today, announced that it was giving away Tobri Premier Non-Profit Memberships to 1,000 qualified non-profit organizations.  The combined worth of the 1,000 memberships is over $1,797,000 but the real value is unlimited exposure and funding for Tobri Premier Non-Profit Members.

Your Tobri Premier Non-Profit Membership allows you to publicize press, advertisements and organization news to the world in ways that have been traditionally cost prohibitive.

For example, a public television segment airing in a small geographic region of the US can now be uploaded on to Tobri and distributed through our highly responsive network of websites, enabling the segment to be viewed by an international audience.

You shouldn’t neglect your supporter’s personal social media accounts as potential avenues to promote the activities of your organization.

Constant Updates …

Posting regular updates relating to your organization and activities can remind your supporters of what your organization does and either to support your efforts or refer one of their friends.

Social network activity is becoming more local and mobile with GPS in smartphones, so your Tobri messages can reach your supporters anywhere.

Location based services and features create awareness, promote your projects, and reward supporters.

Localized results help people connect more intimately

Instant Branding …

Your Tobri Premier Non-Profit Membership allows your organization to reach the highest number of potential supporters possible.

You need to go where your supporters are, and they are increasingly spending a great deal of time on social networking sites.

Your Tobri Premier Non-Profit Membership enables your organization to reach a huge number of potential supporters and advocates.

Getting your name out there is incredibly important – studies suggest that people need to hear an organization’s name at least seven times before they trust and respect it enough to become a supporter.

Your target audience is becoming savvier when it comes to the using Tobri in their daily lives. If you want to appear relevant and in-step with the latest advances in technology, your potential supporters and advocates will want to see you on these Tobri as well.

Look like you “get it” …

Your target audience is becoming shrewder about leveraging social media sites as an integral part of their daily lives. If you want to appear relevant and in-step with the latest advances in technology, your potential supporters will want to see you on Tobri as well. If you don’t have a presence, you appear as if you’re not very savvy.

Generate Traffic …

By updating regularly on your Tobri Premier Non-Profit Membership with posts that link back to your site, you can create additional traffic to all of your web sites.

Tobri Premier Non-Profit Membership profiles frequently rank highly with major search engines.

Creating keyword-rich profiles around your organization can help generate traffic for both your social-networking sites and your organization’s Web site.

Using brand names and keywords in your profiles can help you to generate traffic for your other social media sites and company homepages.

Search engines like Google and Microsoft Bing are increasingly interested in indexing and ranking posts and other information from Tobri. Videos from Tobri can also be optimized for indexing by the major search engines.

Search Engines are employing real time content from your Tobri Premier Non-Profit Membership and search engines are collective in nature. Social network interactions from users help in determining the relevance of search results.

Communicate …

Think of Tobri as the most powerful form of Supporter/Advocate technology the world has ever seen.

Your company’s Tobri Premier Non-Profit Membership will allow you to connect with your supporters in new and dynamic ways, as you collect you rich data and feedback to help you grow and sustain your organization.

Take your message directly to your supporters …

Your Tobri Premier Non-Profit Membership enables you to directly engage your supporters in conversation. Be sure to build trust by adding value to the community consistently over time.

Tobri has “give and take” built into it. While large corporations are paying people to give them feedback, you can invite comments and opinions through your blog posts and fan pages. Then, channel them into improving your services and your image.

When you listen and respond to your supporter’s opinions, suggestions and even criticisms, they start to feel invested in you.

  • The quality of relationships on social networks between organizations and their supporters is improving.
  • The act of sharing and conversing motivates participation and exchange of information and gives users a sense of “belonging”
  • Improved privacy settings enable users to strategically engage their personal and organizational audience

Instant Updates …

Your Tobri Premier Non-Profit Membership profile is a great opportunity for you to post regular updates on your organization’s activities, but also about important news and trends in your area.

This will catch the attention of new supporters interested in your programs and increase your reputation as an leader in the field. It’s critical to post regularly if you want to increase your followers or fans and convert them to potential supporters.

  • Potential supporters respond favorably to no-strings-attached advice and/or expertise from your organization.
  • Engaging supporters and advocates via social media develops thought leadership and credibility
  • Supporters are less likely to interpret shared experience as advertisements but rather, credible user experiences.

Utilize the Blogging and Micro Blogging Features via the Tobri News Feed …

Blogging is one of the best ways to create fresh content around your brand

  • With the creation of blog posts (unique landing pages), this allows visitors to easily share content across their social networks, which in turn boosts page views and site traffic
  • Blogging is often a crucial strategy in enhancing organic (free) search engine ranking
  • Add personality to the lifestyle of your brand and offerings

Sell Products and Services …

Most organizations aren’t aware that they can use Tobri for funding. Each time that you engage a potential supporter on the Tobri network you’re exposing your organization to thousands of other possible connections through the friends and or followers of the person you engage. This could range from hundreds to thousands of people.

Your supporters are connected to your prospects and Tobri is a very efficient marketing platform and a supporter prospecting tool. When executed correctly, your Tobri Premier Non-Profit Membership will generate organic, inbound prospects through your current supporter base.

Service Your Supporters …

Now that you’ve turned those prospects into actual supporters it’s even more crucial how these new supporters perceive you and your brand. Failing to meet their expectations can actually damage your organization.

That’s where your Tobri Premier Non-Proit Membership comes into play. From monitoring your online reputation to engaging with your customers to attracting potential customers, social media can assist you in helping meet your supporter’s expectations.

Organization Profile pages do allow you to interact with all of your supporters but that’s not ALL that can be done …

One thing an organization can do is to turn their profile page into a resource page for their supporters. You can share project information, organization information, and any special events you may be planning. The information being provided will allow your supporters to create a great connection with your organization.

Tobri Premier Non-Profit Membership enables your organization to build loyalty in powerful and dynamic ways that were never before possible. Your Tobri Premier Non-Profit Membership will increase supporter satisfaction, give you easy access to real-time feedback on important issues, and drive down overall operating costs.

Powerful in a Crisis …

Provide live emergency updates to your supporters, because non-profit organizations are never more important than during times of crisis.

Since many people now turn to Tobri to voice their complaints and concerns, those that respond through the same media show both their followers and others who are watching the events unfold that they are interested in helping people quickly. It helps add a positive light to a bad situation.

Amazing Research Resource …

Tobri is an incredible tool for “listening” to your community and monitoring trends in your target areas. The massive amounts of accurate and real-time information you can collect through the Tobri system can be leveraged in many ways. This allows you to make real-time adjustments to your strategy based on what people are doing right now.

Control the Conversation, Protect the Reputation, Own the Space

Regardless of what people are saying about you, it’s important to know what they’re talking about in general.

What motivates them? What are their issues?

In every organization, there are existing conversations going on. A social media strategy will allow you to get in on these conversations so that you can offer solutions, push buttons, and get people talking.

  • Leading non-profit organizations have already incorporated social media practices as part of their corporate culture or have hired agencies to manage their growing social networks.
  • Every industry has a unique approach to social media marketing, from brand enhancements to customer relations to promotional marketing.

Your New PR Hub …

Having a Tobri Premier Non-Profit Membership allows you to better understand what current and potential supporters are saying about your organization or services. Through active social media monitoring, you have the opportunity to address negative comments and correct false or inaccurate information about your organization.

If you don’t create official channels online, it’s only a matter of time before your potential supporters do it for you and create their own profiles and communities around your brand. It’s important to claim your organization name across all the major social media platforms.

Reputation management via social media can be a great way to boost positive information about your organization to the top of search results in an attempt to get negative results off of the list. So if your organization had a negative review placed on sites such as Rip Off Report or individual blogs, the best way to counter it is to have your Tobri profile ranking higher than that bad entry. It only takes ten strong, positive items to bump that bad one off of the first page.

Remarkable Resource Library …

Your Tobri Premier Non-Profit Membership makes it easy to create a reference library of any news / press releases / mentions of your organization. This helps you keep track of all the talk about your company, as well as boost your visibility.

Additional Funds for All Your Non-Profit’s Programs

With our Tobri Partner Program your organization can earn $400 commissions by referring their members to sign-up with Tobri.

No selling or recommendation required!

All you need to do is invite people to join you for free on Tobri and if they upgrade to Business Premier membership, you will be earning $400 for each person who upgrades.

And if you sign-up for the partner program we will be adding an extra $25.00 partner sign-up bonus to your account just for joining our partner program.

All you have to do is make a single sale to collect your bonus.

Claim one of Tobri’s Free Premier Non-Profit Memberships Today

There are only 1,000 of these memberships available.

1.  Sign-up for your free personal account at:

2. Click here to download a PDF file with all of the instructions.

3. Grab your own referral links by signing up for our partner program at:

4.  Start telling your supporters to join you at Tobri.

It’s a wonderful place to be and you can start seeing $400 checks soon!

All the best,

Ken McArthur

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The Opposite of a Palindrome for a Lost Generation

13 million views and counting for one small action.

The American Association of Retired Persons held a contest in 2007 on YouTube of a contest called “U@50”. The concept was to ask for videos to be submitted by people between the ages of 18-30 and expand upon the subject of what they expect their lives to be like at the age of 50.

Although first place was awarded to a film studies student at Emerson College in Boston, it was the second place video that has since taken on a life of its own. Created by Jonathan Reed, the video is entitled “Lost Generation”.

A palindrome reads the same backwards as forward.

This video reads the exact opposite backwards as forward, so technically it’s not a palindrome.

Not only does it read the opposite, the meaning is the exact opposite.

This is only a 1 minute, 44 second video.  It’s simple and probably took only a couple hours to produce, but now it’s touched the lives of millions.

Maybe the next generation is not so lost as it might seem.

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The Wolf and the Pig

What happens when you stop chasing and put in the work?

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Dunbar’s Number: Why Can’t We Just Be Friends?

Facebook Says I Can Only Have 5,000 Friends

Right now I have 865 friend requests I can’t accept. (So sorry if you are one of them!)

At this point if you want to connect with me on Facebook you can connect at the Ken McArthur Facebook Fan Page (which  sounds a bit self-aggrandizing) or join the jvAlert Live Facebook Group.

I have another 8,885 more followers on Twitter if you want to connect there.  Or there’s always the Ken McArthur LinkedIn connection.

Or you can subscribe to my newsletters or meet me personally at jvAlert Live.

I have thousands of connections I’ve made at jvAlert Live events and at least 80,000 subscribers who I connect with on a regular basis.

How Many Friends Does One Person Need?

It may depend on who you consider to be a friend.

I can count on my fingers the people who have really been close, close  friends over my life-time.  You know the kind … lay down your life for friends.

But how many potential friends are out there waiting for you to connect with.

We are all floating in a vast sea of potential friendships and we are desperately alone.

That’s the paradox.

We all need friends … whether we want to admit it or not.

And … we prefer it when our friends appear when we need them the most and the rest of the time …

We prefer our friends to be low maintenance

The problem is not that we don’t want more friends.  We want all the friends we can get!

After all, friendships come in really handy when we need something or want something.

Friendships are great — We just don’t want to maintain them!

After all how easy is it to maintain a hundred thousand friends?

According to British anthropologist Robin Dunbar, not so easy!

Dunbar theorized  a limit on the number of relationships in which an individual knows who each person is, and how each person relates to every other person.

According to Dunbar “this limit is a direct function of relative neocortex size,” and he estimates it to be somewhere around 148 people.

Dunbar’s number is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships, so is that really the limit?

Are all those subscribers, followers, fans, members and attendees real connections — Or just useless noise?

jvAlert Live attendance is capped purposely at about 150 attendees because when you go above that number at a live event the dynamics change.

At 200 to 500 people you are no longer able to connect directly with everyone in the room, to know who all of the attendees are and to get to spend time with the people you want to connect with on a deeper level.

That’s not to say events with thousands can’t be effective.

They ARE … it’s just a different dynamic.  Large events are all about the connection to a massive group experience.  It’s all about high energy and feeding off the emotions of the mass audience.

Dunbar sized groups are about personal connections.

I’m constantly amazed by the number of joint ventures which are created in a single weekend with an intimate group like jvAlert Live.

But the people who are able to attend any given  jvAlert Live are just a small sub-set of all of the possible resources, partners and solutions to any given problem.

What if you could instantly tap into the perfect partner for ANY given joint venture at the moment you need to connect. is all about connections … thousands of them or millions of them – the instant you need them.

That means connecting at the moment when you need someone the most … and JUST with the people who are most suited to your particular needs, wants and desires.

It’s more about connecting with quality people than quantity. maintains the connections with millions and helps you determine who are the highest quality matches for any of your interests.

It’s easy to find thousands of people.  The trick is to find the best of the best — for YOU!

I’m thrilled to be working with a talented team to do exactly that.

I’ll be announcing LOTS of new things about at jvAlert Live in Philadelphia on May 14th – 16th and I really hope you can join us there.

Finding great connections when you need them is going to get a lot easier very soon!

Or … for an amazing high-level marketing mastermind you definitely want to check out the Marketing Mastermind Roadtrip.

But for the grand-daddy of them all come to jvAlert Live Philadelphia

You’ll be VERY happy you did!

All the best,

Ken McArthur

Posted in Impact, Influence, jvAlert Live, Quick Thoughts, Social Media, Systems, Technology | Tagged , , , , , , , , , , , , | Leave a comment

The Sandra Bullock Trade and New Research on Happiness

Here’s some science for you …

New York Times columnist, David Brooks wrote an article called The Sandra Bullock Trade about how fame and fortune are no match for a good marriage.

It looks like we are finally getting some real science and research around the subject of what makes people happy.

Among the research …

“joining a group that meets even just once a month produces the same happiness gain as doubling your income.”

Time to get out and meet some people!

If you are in the Philadelphia area you can do that tonight at the Philadelphia Area Impact Hookup Event.

Or … for an amazing high-level marketing mastermind you definitely want to check out the Marketing Mastermind Roadtrip.

But for the grand-daddy of them all come to jvAlert Live Philadelphia

You’ll be VERY happy you did!

All the best,

Ken McArthur

Posted in Impact, Impact Boot Camp, jvAlert Live, Quick Thoughts | Tagged , , , , , , , | 1 Comment